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The Old Lady is a neighborhood bar, serving endless pizza and beer, in the lively Jaffa Flea Market. The bar’s owners are devoted Juventus fans. For this project we built their visual out of the Juventus mascot, “The Old Lady.” We turned her into a warm and familiar character who cooks and serves you pizza. We developed the illustrative visual language, revamped The Old Lady’s digital and social media platforms, as well as numerous print design elements: pizza boxes, napkins, menus, business cards.

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